New York Times is one of the few major news outlets who have embraced advertising in just the right way, if I were to judge. The latest advertorial/native advert if you must, is about where milk comes from. Continue reading Milk


Some would say that vodka is food. Some actually live off it, as sad as that must be. But some live off it in the good way. The people handling Our/Vodka do. A global brand, but with local roots. Continue reading Our/Vodka


Yes, Pepsi. Not the most organic, artisanal brand to pull up. But it doesn’t have to be. You just need to show that you’re doing something the promotes goodness. And so they have done. And yes, they are trying to make a lot of money, by doing it, and so what? Continue reading Pepsi