You have probably heard about Plated if you live in a larger American city, or if you’re just the slightest bit interested in what’s going on in the world of food. For those of you who haven’t, Plated is a dinner delivery service. As all the other dinner services, Plated wants to better the way people act with and consume food, and with that try to better the state the American health is in (which isn’t that good). This is all very good.
The reason for me to bring about Plated, is the fact that they aren’t just trying to sell you an (expensive) meal solution, they’ve actually gone out, and tried to do what they say they want to do. Something commonly known as walking the talk. Last year, Plated (and their agency, without a doubt) brought about an idea that would, from an outsiders POV, increase their awareness, create a brand experience, increase revenue but better yet, actually engage with people and improve their food and nutritional education.
“A “cheers” has got to go out to people that do their part to make peoples lives better from the inside and out”
In September & October 2015 they set out on a nine-city tour called the Road to Discovery in a decked out, branded Airstream (is there any other way?!).
More than 16.000 people set foot in that Airstream, and experienced all from smelling a herb to being part of creating a meal. So not only did their horizons expand, they also bettered their ability to cook. Now, I don’t know how many went home and either, swore to only order from Plated from that point on or ran to the super market and swore to only cook themselves from now on, and I won’t even try to guess. I know I’ll still just order something from Seamless or Maple tonight or maybe uncancel my Blue Apron deliveries (which are $12 cheaper!), even though I love this. But a “cheers” has got to go out to people that do their part to make peoples lives better from the inside and out.
