New York Times is one of the few major news outlets who have embraced advertising in just the right way, if I were to judge. If you as an advertiser want to actually give your desired readers something they can actually use and share, just do as the Times’ advertisers do. The latest advertorial/native advert if you must, is about where milk comes from. Because yes, the food education in America is that bad. This advertorial seeks to provide a happy, nice and trustworthy look into how milk goes from cow to table, which is great. Especially using New York Times as a platform, which creates trustworthy associations. But is it all that happy?
Milk comes from cows, luckily a lot of people know this, but I’d bet that it’s less than 20% who know how their milk is processed or where it actually comes from. Most milk is produced within a range of 300 miles from where they are sold. I know America is a big country, but a range of 100 miles would’ve impressed me. 300 – not so much. But at least someone is trying. The nice thing though, is that 97% of dairy farms in the US, are actually family owned. This does not meen that they are organic or grass fed, but it’s nice to see that private farms can function.
…the average age for a cow is 15 years old. The average age for a milk-cow is 5 years old
A cow is milked 3 times a day. This is where we should stop and think. This is too much. How can a cow produce that much milk naturally. It can’t. What the advertorial doesn’t say, is that the average age for a cow is 15 years old. The average age for a milk-cow is 5 years old. After 5 years they are so worn out from over-milking, that they have to be put down. And this even though they are grassfed or organic. Talk about a happy life.
The article also ads that milk is pasteurized and homogenized. Again, this is not neccesary for milk. A ton of milk out there is being sold non-homogenized, and should be the milk you opt for. The homogenized milk doesn’t just remove some fat. It actually blows the fat cells into atoms, making it easier for the milk to go into you veins and aggregate fat. So it can actually promote blood clots and what not. Even though it’s skimmed milk. Just saying.
This story is not one about someone who’s improving the way we eat and live, I know. But hopefully it can get a message across; a message that you should always question what you read. Everything is biased. And, please, look at what milk you pick the next time your shopping. Try the non-homogenized. You won’t be able to tell the difference.