China. Not quite the country you think opts for the seed to table trends because they want to. Mostly, because that’s just what they are allowed to. A country where 90% is still 100 years behind, but with 10% leading the evolution and economy (which though isn’t doing so well). Still though, food is what brings people together in China. It’s a cultivator of culture. A way of showing affection and appreciation.
I was reading about yet another amazing project from IDEO – Hunter Gatherer. It’s actually a project brought along by 2 american-born chinese siblings, who set out to create a trusted source of food in China, to set an example and inspire to grow concious farming practices. As their website states – celebrate real food.
HG has set up an ecosystem, where they engage farms, they serve food from these farms at restaurants and they have a market place that sells food that supports the overall purpose and message.
I can’t help but think that doing something like this in China, even though it’s amazing work, it just seems like an impossible project. The country is so massive. It has more than 250 million farmers. That’s enough to inhabit half of western Europe. But then again, neighboring farms are beginning to adopt the same practices ans HG’s initial farms, so maybe it will happen.