You may like him or not, but Jamie Oliver has been one of the leading “proper food” crusaders over the last decade, focusing on the future and its well-being. He’s fought battles with the British school system, shining light on the plain rubbish that kids are fed these days. He’s done what he can to convince us how easy it is to cook good, proper and inexpensive food at home, and learned us basic veggies, which half of us had never seen. Out with the processed foods, in with the good.
This time, Jamie Oliver has set his eyes on bringing down sugar consumption through educating people on the effects of sugar. Because yes, it’s one of the meanest serial killers of our time. Sugar messes with your head, your body and your teeth. Not saying you should stay away from sugar all day, every day like a manic, but put to put it into perspective; in Britain, 26.000 operations removing rotten teeth from primary school children are conducted. That’s 26.000 operations. 10 billion pounds are spent treating consequences of obesity. Imagine the number for Europe og the US, or even more Brazil, where people eat cake for breakfast.
When was the last time you checked for the amount of sugar in the processed food you bought? Because none of us are saints – that granola bar that looks healthy and helps you at 3PM, think that’s pure? Your Branflakes with extra fiber – think it’s sugar free?
Think again every time you shop, as sugar creates a state of addiction. This article by Michael Grothaus, the inventor of SITU is food for thought (no pun intended). Of course not all sugar is bad; refined sugar is one of the bad guys. If you want sugar, maybe raw sugar or brown sugar could help. But then again, it’s just a bad habit, which can be kicked with a little bit of will power.