Denmark has over the last half a decade become known for more than just simple architecture and The Little Mermaid. A group of food entrepreneurs, fighters and philanthropists have gattered many a time at a symposium small or large, with the result being a restaurant (NOMA), a festival and what not. They have taken these thoughts across boarders, spreading the word of great food, and never looked back. The mentality of the crazy chefs of Denmark, such as Claus Meyer, Rene Redzepi and Nicolai Nørregaard, has been seared through restaurants from Sao Paolo to New York to Japan; Redzepi being one of the most current figures. In his own way, he sparks new initiatives to spread the messages.
Vild Mad. Wild Food. It’s a new initiative from the not-for-profit organization, MAD, based in Denmark. MAD has the sole purpose of expanding knowledge of food to make every meal a better meal. Vild Mad is a initiative, structured as a ressource for tasting, learning about and experiencing wild food, as it once was. I hope you’ve already opened up a new tab and googled it. I did.
It’s divided into three parts – first is a curiculum for school children, to inspire and encourage them to experince food around them.
Second part is a school for all. The third – you guessed it – a digital platform to gather all experiences, information and of course images and information of the wild food to be found around us accompanied by an “edible map”, cooking inspiration etc.
It’s though the first part that gets to me. Finally picking up where Jamie Oliver hasn’t left off, and bringing true, real food into the minds of children, so they can get a proper education on life and not just history and math.